As impact becomes central in today’s business landscape, we sat down with Hanna Ahlström, Senior Advisor & ESG Regulatory Expert, to hear her perspective on how the concept of impact is evolving within ESG and corporate sustainability.

“In recent years, we’ve partnered with forward-thinking leaders who tackle tough challenges while setting bold goals for the future. Their drive and insights have reshaped how we approach innovation, sustainability, and how businesses can succeed,” says Eline Giskeødegård, Head of Innovation Upskilling at Æra.

In a world where business keeps changing and complexity is ever- increasing, staying competitive isn’t just about quick wins. It’s about having clear direction and focusing on real, long-term impact. At Æra Strategic Innovation, we’ve been helping companies balance big-picture strategy with practical, creative innovations for sustainable growth since our foundation nine years ago. Here, Øystein Hagen, our Founder and CEO, shares why sustainability is a key driver, how to manage both short- and long-term goals, and what leaders need to know to elevate their innovation game in 2025.